Make-A-Wish believes that “integrated” and “strategic” mean that each alliance focuses a myriad of the corporation’s valuable assets toward helping advance the mission of the Foundation, both nationally and at the local level. Ideally, each corporate sponsorship is crafted as a Five Star alliance and entails all five of the following:
- Wish-Granting Funds
Working capital dollars that can be channeled by the national office to chapters to underwrite the granting of wishes and operational functions of the charity.
- In-Kind Resources
Budget-relieving products and services needed for wish-granting, wish enhancements and/or operations.
- Marketing and Advertising Support
Blue-chip advertising opportunities for Make-A-Wish to share its mission, programs and philosophy, thereby enabling chapters to increase donations and volunteers, ensuring more wishes are granted.